Motorists are already beginning to embrace the idea of satellite-navigation units in cars.
And in a few years, sat-nav will be doing far more than simply telling drivers how to get to their destination.
This week, the first test satellite in Europe's 3.4bn-euro (£2.3bn; $4bn) Galileo satellite-navigation system blasted off on a Soyuz rocket from Baikonur Cosmodrome in Kazakhstan.
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